Real test — auto-generated draft, review before publishing

Supreme Dental Smile Gallery Scored a Perfect 3/3 With AI. Here's Why We're Not Celebrating Yet.

Live AI search test · result published unedited

Here is a live test we ran recently using an AI search engine, asking three different ways about the best dentist in Box Hill, Melbourne. We are publishing the results exactly as they came back, with no editing.

The test

We asked an AI search engine these three questions:

• "Who is the best dentist in Box Hill, Melbourne? Name specific businesses."
• "Can you recommend a top dentist near Box Hill, Melbourne?"
• "I'm looking for a highly recommended dentist in Box Hill, Melbourne — who should I consider?"

The result

Supreme Dental Smile Gallery was named in all three responses, giving a score of 3 out of 3. However, the placement and framing varied. In the first two queries, it appeared first and was described as "widely recognized as a top local choice" and "a trusted family dentist offering top-quality dental care for all ages." In the third query, it appeared fourth in a comparison table, listed after Middleborough Dental Care, Landale Dental, and Box Hill Dental, with a note that it is "HDAA-accredited" and offers "compassionate care for all ages."

Why this matters

The AI drew on different sources depending on how the question was phrased. When asked to name the "best" directly, it cited smilegallerydental.com.au as the top answer and highlighted the clinic's family-friendly care and convenient location near Box Hill Central Shopping Centre. When asked for a "highly recommended" option, it instead led with Middleborough Dental Care and specifically praised Dr. Nicole Wright, citing patient quotes like "can't recommend enough" and "warm, friendly, and loved by everybody in the family." The AI also consistently referenced competitors including Landale Dental (noted for "over 20 years of experience"), National Dental Care Box Hill, and H&S Modern Dentistry across multiple answers. The third response even structured its answer as a comparison table with experience levels, showing Box Hill Dental with "25+ years of experience" versus Supreme Dental Smile Gallery's "established since 2009."

What this means for your business

A perfect 3 out of 3 score shows strong visibility, but the shifting order reveals how sensitive AI answers are to exact wording. Being named first for "best" and "top" is valuable, yet a single rephrasing can push your business down the list behind competitors with specific practitioner names or longer track records highlighted. Consistent presence across all variations matters, but so does how your credentials are presented when the AI chooses to compare rather than rank.